Top Social Apps Performance in Bulgaria Q2 2025

In the second quarter of 2025, the social app landscape in Bulgaria saw notable trends across several key metrics. Data from Sensor Tower provides insights into the performance of the top five social apps on a unified platform.

Facebook from Meta Platforms, Inc. demonstrated a consistent pattern in weekly downloads, starting at around 26K and reaching 27.5K by the end of the quarter. The app's weekly revenue fluctuated, peaking at approximately $2.5K in early June. Weekly active users remained strong throughout the quarter, averaging around 2.1M.

TikTok - Videos, Shop & LIVE saw a decline in weekly revenue from $98K at the start of April to approximately $64K by the end of June. Downloads hovered between 15K and 20K, while active users slightly decreased, maintaining just over 1M.

For Instagram, weekly downloads showed a gradual increase, starting from 12K and ending at 15K. Revenue reached its highest point at $4K in early April. Active users fluctuated modestly around 1.2M throughout the quarter.

Likee - Short Video Community experienced a steady rise in downloads, peaking at around 12K. The app's active users grew from 62K to over 80K by the end of June.

Finally, Threads maintained a steady download rate of approximately 9K to 11K. Active users saw some fluctuations, ending the quarter at around 350K.

These insights from Sensor Tower highlight the dynamic nature of social app performance in Bulgaria, with more detailed analysis available through their platform.